I've spent the last four years doing marketing in four countries that couldn't be more different.

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Kazakhstan. Dubai. Singapore. Sydney. Melbourne.

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Same job title. Completely different rules.

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What works in Dubai falls flat in Singapore.

What converts in Kazakhstan needs a total rewrite for Australia.

Every market taught me something new about how people think, buy, and respond to marketing.

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Here's what I learned: Good marketing isn't about copying what works somewhere else.

It's about understanding people and building strategies that actually connect.

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I don't just create content. I build the strategy behind it.

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I write the copy. Plan the campaigns. Map the customer journeys. Choose the channels. Then I work with designers, creators, and teams to bring it all to life.

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My focus areas:

• Email marketing that actually converts

• Copywriting that sounds human 

• Campaign strategies that connect the dots across channels

• Data-driven execution without the chaos

I just finished my BBA in Marketing. Now I'm documenting what I've learned, the frameworks that worked, the campaigns that flopped, and everything in between.

This blog is my live portfolio. Real insights from real campaigns. No fluff. No theory. Just what actually happened when I tested these strategies across different markets.

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Right now? I'm based in Melbourne CBD, looking for my next role. Marketing specialist. Marketing coordinator. Somewhere I can use everything I've learned across four countries to help a team grow.

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If you're hiring, collaborating, or just want to talk marketing – let's connect.